Posts Tagged ‘Market’

What’s The Best Way To Market Ytb? {ytb Travel}


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When marketing a home based travel business like YTB Travel, many wonder what is the best way. They see people marketing YTB Travel (Your Travel Business) …

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Are You Using Videos To Market Your Ytb Travel Business? Here’s How

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Are you sick and tired of hassling your friends and family?

Do you get sick of approaching strangers every time you leave the house? So much for the 3-ft rule huh?

Are…

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Mor Vacations: Changing The Job Market For The Better

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Mor Vacations: Changing The Job Market For The Better
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Great Article Below :

http://www.get5figuredaily.com

Mor Vacations: Changing The Job Market For The Bett…

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A Grand Step For Diamond Jewelry Market In The Corporate Gifting Sector

A grand step for Diamond Jewelry market in the Corporate Gifting Sector

Diamond market further flourishes with its entry in the corporate sector serving itself as an important gifting and promotional tool.

Jewelry has been part of the Indian traditions for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy jewelry that makes a fashion statement or expresses her individuality. Not only the richer class but also the sales were seen to be high in middle class section i.e. we are talking about approximately 300 million middle class consumers.

The rising purchasing power of the Indian consumer at all levels and the boom in the IT and the BPO industries has pushed up people’s desire to spend. India, which has long been the world’s largest consumer of gold, has in the last few years seen the overall jewelry market expand beyond expectations, with changing consumer preferences leading a shift away from heavy gold jewelry to lighter, trendier ornaments. India has tremendously increased it’s sales of diamond jewelry and taught Indians to value design where they once only looked at the intrinsic value of the jewelry.

Diamond no longer is a rich man’s possession, more or less it has turned out to be a fad today to gift diamond studded jewelry. This year itself in the month of February during the Valentine Day one had seen a remarkable upward trend in sales. The valentine day is no longer restricted to only youngsters but now older couples and families enjoy the occasion equally. This was very much evident in the jewelry market this year. Gifting has become an exclusive way of expressing your love and speaks just more than words.

The diamond boom in corporate world recently small, branded diamond Jewelry products are seen exchanged in the corporate gifting industry. Brands are playing a major role in propelling growth in the diamond jewelry industry. Branded products are bolstering consumer confidence with their assurance of quality. Brands cater to vary segments at different price points and new collections of the season are seen with the very coming festival – diwali, giving the customers the power of choice.

Particularly remarkable is the huge boom in the demand for diamond studded jewelry in the corporate segment. Within overall jewelry sales the diamond segment accounts for around 20 – 25% of the total sales in which it obtains 75% of it’s sales from metros. In which around 5-7% of the market sales is seen in corporate gifting. Though constituting in a small manner the corporate market is showing fast growth. It is seen to grow approximately 20% more per year.

The products seen to be most saleable as corporate gifts include small heart shaped diamond pendants, spiritual pendants, colored diamond jewelry, small bud earrings, balis good for casual wear, minakari, kundan and polki work diamond jewelry products etc. Rings are also considered while gifting but they face the problem of size however delicate rings of standard size are also seen to be a part in the corporate gifting product range.

Some of the well known brands ruling diamond market, who have put their foot in corporate gifting are D’damas, Ciemme of C.Mahendra, Adora brand of Concept Jewelry (India) Pvt.Ltd., DTC’s Asmi and Nakshatra to name a few. Festivals play an important role in a person’s life and diamonds have successfully managed to merge itself as a part of their gifting traditions. Diamond pendants and rings at just Rs.999/- & Rs.1999/-. The market demand for diamond jewelry has definitely improved than last year and the growth seems to be fast moving.
So the market definitely seems to be promising.

One has seen that the dominant consumers of diamond jewelry for corporate gifting are the all major pharmaceutical companies and electronic companies. Diamond jewelry products are also used for cross promotions by many travelling agencies, cosmetic manufacturers, clothing industries etc. Even in the banking and service sector this kind of jewelry has worked as an effective promotional tool. Many well known banks present their premium customers with small branded diamond pendants on becoming the proud owner of their gold credit card and such other schemes. Branded diamond product serves to be an ideal gift to the valued customer and being branded it also comes with a touch of trust. The customers are known to preserve such gifts forever.

Diamond Jewelry Gifting

Diamond jewelry as a gift is emerging in the market and not only in the corporate sector but with so many brand ambassadors advertising the brands, it is growing at an individual gifting platform too. The most recent, ‘Swaranjali’ from Adora, to hit the marquee is the signature collection of noted playback singer Lata Mangeshkar, which is said to open a new spectrum in the premium branded jewelry segment in India. Further the retail scenario which is on an upswing in India is said to be supporting the growth of diamond jewelry. There are exclusive jewelry malls opening up in the cities where some of the best brands in the country are deciding to set up shops. Such malls are guaranteed to bring about a revolution in the highly fragmented jewelry industry where the retailers could provide which consumers deserved and desired. This will redefine jewelry-retailing standards, which will encourage Indian consumers, NRIs and foreign tourists to spend more on jewelry thus boosting the Indian industry.

Women Power

Last but not the least the Indian woman’s persona too has changed perceptibly, she is young, urban and independent. The percentage of Indian women who preferred to have a diamond set has grown by more than 300 per cent. It is found by a survey that approximately 15 per cent of Indian women within the upper-economic class own diamond jewelry. Thus the new Indian woman is a reality that no marketer can overlook. Also the diamonds are not just restricted to rings and earring they have now also become a part of a women’s other personal accessories, like diamonds are now studded in watches and bracelets, in their hand bags, clips etc.

One needs innovative ideas to attract and retain customers. Apart from the privilege of choice offered to the consumer, the branded diamond jewelry market has to face competition from the local fragmented jewelry market too and one has to keep it’s step cautiously. A customer today needs to be pampered and it is very essential to know your consumer, as it becomes easier to respond to their needs. Advertising has increased brand consciousness markedly and most importantly, branded and machine-made diamond jewelry has become increasingly more affordable. Diamond jewelry has consumption grown at a blistering 24 % in 2003. India has seen a similar growth pattern in 2004 & 2005 and it will be no different in 2006. The diamond has also stepped into the marriage market, until recently, which was had veritable strong hold of gold jewelry only. Diamond jewelry market is definitely at it’s zenith and has a very promising future ahead as far as corporate and personal gifting is concerned.

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Are You Using Videos To Market Your Ytb Travel Business? Here’s How

http://wealthnetworth.com

Are you sick and tired of hassling your friends and family?

Do you get sick of approaching strangers every time you leave the house? So much for the 3-ft rule huh?

Are…

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30 Days Plan To Resemble A Command Economy In 30 Days: Free Market And Progress For All?

Rockwell’s Thirty-Day Plan
By Llewellyn H. Rockwell, Jr.
When Eastern Europe broke free in 1989, we all realized just how little thought had been given to the transition from socialism to capitalism. Mises had told us the collapse was coming, and we should have been prepared.
As America comes to resemble a command economy, we need a transition plan here too. Yuri Maltsev proposed a “One-Day Plan” for the U. S. S. R. We’re not in that bad a shape (yet), so we could do it in 30 days.
DAY ONE: The federal income tax is abolished and April 15th is declared a national holiday. The 40% reduction in federal revenues is matched by a 40% cut in spending. The budget is still almost twice as big as Jimmy Carter’s.
DAY TWO: All other federal taxes are abolished, including the corporate income tax, the capital gains tax, the gasoline tax, “sin” taxes, excise taxes, etc. Businesses boom, and the few legitimate federal functions are funded with an inexpensive head tax. People who choose not to vote need not pay it. (Note: this was a mainstream view in the 19th century.)
DAY THREE: The federal government sells all its land, freeing up tens of millions of acres for development, mining, farming, forestry, oil drilling, private parks, etc. The government uses the revenue to pay off the national debt and other liabilities.
DAY FOUR: The minimum wage is reduced to zero, creating jobs for ex-federal bureaucrats at their market wage. All pro-union laws and regulations are scrapped. The jobless rate falls dramatically.
DAY FIVE: The Bureau of Labor Statistics, like the rest of the Labor Department, is sent to that big hiring hall in the sky. Without detailed economic statistics, future economic planners will be blind and deaf.
DAY SIX: The Department of Commerce is abolished. Big business has to make its own way in the world, without subsidies and privileges at the expense of its competitors and customers.
DAY SEVEN: The plug is pulled on the Department of Energy. Oil and gas prices plummet.
DAY EIGHT: All regulatory agencies, from the Interstate Commerce Commission to the Federal Trade Commission, are deep-sixed. Competition is legalized.
DAY NINE: HUD is squashed like a bug. There’s a buiding boom in cheap, private, apartments.
DAY TEN: The interstate highways reopen as private businesses. Road entrepreneurs price travel according to consumer demand. Using modern technology, drivers get bills once a month. Credit risks-and drunks and dangerous drivers- aren’t allowed on the road. Non-drivers no longer subsidize car owners.
DAY ELEVEN: Government welfare is wiped out. Bums work or starve. The deserving poor find a cornucopia of private services designed to make them independent. Private charity explodes, as the American people, already the most generous in the world, find their incomes almost doubled, thanks to the tax cuts.
DAY TWELVE: The Federal Reserve closes its open-market operations and stops protecting the banking industry from competition. But banks can now engage in all the non-bank financial activities previously forbidden to them. The business cycle, which is caused by monetary expansion through the credit markets, is liquidated.
DAY THIRTEEN: Federal deposit insurance is scrapped. All insured deposits are redeemed from federal assets, which include the personal assets of high-level government employees. The threat of bank runs forces banks to keep 100% reserves for their demand deposits, and prudent reserves on all other accounts. There are no more inherently bankrupt banks propped up by the government, at taxpayer expense, and no more bail outs.
DAY FOURTEEN: The shaky fiat dollar is defined in terms of gold, with the ratio determined by dividing the government’s gold stock by all existing dollars on that day.
DAY FIFTEEN: The federal government sells National and Dulles airports to the highest bidder, and stops all subsidies to other socialist airports around the country. All constraints on airline prices and service cease. It costs more to fly during peak hours than off-peak, but overall, air travel drops in price.
DAY SIXTEEN: All government regulations that create and sustain cartels are abolished, including those for the post office, telephones, television, radio, and cable TV Prices plummet, and a host of new and unforeseen services becomes available.
DAY SEVENTEEN: Centrally planned agriculture, as imposed by Hoover and Roosevelt, is repealed: there are no more subsidies, payments-in-kind, marketing orders, low-interest loans, etc. Farm prices drop. Entrepreneurial farmers get rich. Welfare farmers go into another line of work. The poor eat like kings.
DAY EIGHTEEN: The Justice Department shutters its anti-trust division. Companies, big and small, are free to merge – up, down, or sideways. Stockholders can buy any other company, or sell their stock to anyone else. Marginal producers can no longer battle their competitors with bureaucratic weapons.
DAY NINETEEN: The Department of Education flunks the constitutionality test, and is kicked out. Private charities set up remedial reading and writing programs for the former bureaucrats. Federally subsidized sex education and other anti-family programs go out of business. Local school districts become responsive to parents or close, pressured by a fast-growing private school sector (which many more parents can now afford).
DAY TWENTY: All federal monuments are sold, in some cases to non-profit groups based on the Mt. Vernon Ladies Association, which owns and runs George Washington’s home. The VFW buys the Vietnam memorial. There is much bidding for the Jefferson and Washington monuments. Nobody wants FDR’s, so it’s torn down and the land sold to a farmer. (With the federal government cut back to its constitutional size, much of Washington reverts to productive uses like agriculture, as in late 18th century.)
DAY TWENTY-ONE: The computerized financial and political dossier maintained by the government on every American is erased. The public wanders through the federal offices to make sure, in a reprise of the East Berliners’ visits to Stasi headquarters.
DAY TWENTY-TWO: Equal rights are granted to all Americans, even members of non-victim groups. There is no affirmative action, no quotas, no set-asides, no public accommodations laws. Private property and freedom of association are fully restored.
DAY TWENTY-THREE: The EPA is cleaned out, with all “clean air” and similar big-government laws repealed. Ten thousand lawyers leap from their balconies. Private property is established in air and water. Americans harmed by pollution are free to sue the polluters, who are no longer protected by the federal government.
DAY TWENTY-FOUR: Americans are given complete freedom of contract, restoring rationality to malpractice and product liability law.
DAY TWENTY-FIVE: Government scrambles for more assets to sell (i.e., the National Zoo, also known as Washington, D.C.) to pay off the liabilities of the privatized Social Security system.
DAY TWENTY-SIX: Porno artists have to earn their own livings, as the National Endowment for the Arts tries to raise its budget through sidewalk painting sales.
DAY TWENTY-SEVEN: Foreign aid is outlawed as unconstitutional, unjust, and un-economic. Foreign politicians have to steal their own money. The World Bank, IMF, and United Nations close their super- luxurious doors.
DAY TWENTY-EIGHT: The American people are given the unrestricted right to keep and bear arms.
DAY TWENTY-NINE: The Defense Department is reoriented towards defense. American troops come home from all around the world. We adopt a policy of armed neutrality, remembering the Founding Fathers’ teaching that we could not have an empire abroad and a constitutional republic at home.
DAY THIRTY: All tariffs, quotas, and trade agreements are put through the shredder. Americans can trade with anyone in the world, without barriers or subsidies. Japanese car prices drop an immediate 25%.
In just 30 exhilarating days, we have established the outlines of free market. Radical? Maybe so. Me, I can’t wait until Month Two.
__________
Llewellyn H. Rockwell, Jr., is president of the Mises Institute and editor of LewRockwell.com. rockwell@mises.org. This article appeared in The Free Market, March 1991.

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Are You Using Videos To Market Your Ytb Travel Business? Here’s How

http://wealthnetworth.com

Are you sick and tired of hassling your friends and family?

Do you get sick of approaching strangers every time you leave the house? So much for the 3-ft rule huh?

Are…

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I Started A Travel Agency What Is The Best Way To Market My Business?

How can I bid for government & corporate contracts to book their travel?

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